We use only natural ingredients for our products, which are good for you and the environment too.
Natural Ingredients
Cruelty Free
Vegan
Recyclable Packaging
Our Featured Products
Argan Oil (100ml)
Pumpkin Seed Oil (100ml)
Auvé®
Our Story
Auvé is a modern haircare & beauty brand that was born inside our family high-street salon in London and created to bring salon-grade quality home to every customer. Every product is tested and refined by our team of stylists before it ever reaches the shelf – ensuring results you can trust.
We believe your haircare & beauty routine should be simple, conscious, and effective. That’s why our oils are cold-pressed, cruelty-free, and crafted with integrity using quality ingredients at accessible prices. Professional products, made for real people.
Don’t forget to check-out our ‘Haircare Health Hub’ page as we strive to keep this updated with haircare tips & tricks bi-weekly!
Testimonials
Online Purchase
Oct 2025
Bought from: Etsy
Salon Client
Nov 2025
Bought from: Auvé Salon
Online Purchase
Nov 2025
Bought from: Amazon
Online Purchase
Dec 2025
Bought from: Amazon
Online Purchase
Dec 2025
Bought from: Amazon
Meet the Founder
After five years working in e-commerce and tech, before getting involved in the salon industry in 2024, I set out with a goal to create haircare products that actually work at a reasonable price. The brands I came across seemed to care more for a ‘premium positioning’ but with highly refined and unnatural ingredients. Auvé formula’s are created to keep things simple, effective and affordable.
What started as a single idea between appointments at our salon has turned into a growing community of people who care about healthy, beautiful hair without the fuss. The products we’ve created at Auvé are for all genders and hair types – it’s very important that our products are inclusive for everyone!
Our Promise
From salon testing to your haircare routine – every formula is trialled, adjusted and signed-off by our experienced hair & beauty team before launch.